and between you and me, I see a very bright future for the forward-thinking entrepreneurs of today who can recognize these trends and act quickly before the masses catch wind.
So in spirit of the Visionaries who like to stay ahead of the curve, here are my top 3 trend predictions for 2011.
1. Mobile Marketing Becomes the Last Great Frontier of Direct Marketing. I don’t know about you, but I get dozens of emails every day from having subscribed to some of my favorite marketer’s email list, but if I’m lucky I’ll get around to opening about 10% of them. That means that about 90% of the email lists I subscribe to go unopened and thus unread.
So as important as list building is, you’re still fighting an uphill battle with every Joe, Dick, and Harry who are also emailing your prospects everyday as well. And in marketing getting your message read is only half the battle.
After fighting for the mind space of your prospects, you still have to convince them that your products or services are worth them pulling out their credit card to actually buy.
Why is this all important? Because experts are predicting 2011 to be the year of the smart phone, and in America they are predicting that by the end of the year, nearly HALF (that’s 50%) of all cell phone users will have a smart phone. And smart phones mean internet access, and internet access means they’ll be using them to research products and services on the go before they make buying decisions.
With this smart phone explosion we will see several opportunities emerge. One being the rise of the Mobile Text list, and another being the rise of Mobile friendly websites. *hint, *hint are you building your mobile list?
2. The 2nd Big Trend I See Happening This Year, is The Emergence of The “Everyday Guru!”
So who are the “everyday gurus?” Well the everyday gurus are regular people like you and I who turn specialized knowledge into cash via their own information products
Now if you’re new to information marketing let me explain what I mean.
Years ago it was very expensive to get into the information publishing (or info marketing) business because of all the technical skills your needed and people you had to hire just to put up your website and host your videos.
But now because of tools like “Kajabi” you are able to start your own information marketing business for a couple hundred bucks.
And some of you who are reading this might be thinking, “well yes Gabe, it’s much cheaper to get into the information business now that it was in the past, but why do you think 2011 the year of the everyday guru?”
And the answer to that question is that not only are the tools more accessible than they were in the past, but information about how to start your own information marketing business are becomming more widespread as well.
With experts like Eben Pagan and his $10,000 “Guru Mastermind Program” or Brendan Bruchard and his “Experts Accademy”, tens of thousands of entrepreneurs are Waking Up Everyday to the amazing bennefits of running an information marketing business.
I mean what other business in the world can you start for a couple hundred bucks and enjoy close to 100% profit margins on the products you sell?
I have a friend who invested hundreds of thousands of dollars into starting a Subway franchise, only to see minimal profit margins after paying all the franchise fees, rent, payroll, and all the other costs associated with running a traditional brick and mortar business.
But when you’re selling information online you’re talking nearly 100% profit margins on the e-book you wrote or video series you produced. It’s a beautiful thing, but I believe this year to be the year we see an emergence of the Next Generation of info marketers because the barrier to entry is low, and there’s so much great training out there now about how to turn your knowlege into money with your own info products.
3. My last trend prediction for 2011 might come as a surprise to you. With that, I believe “Linked-In” to be the most overlooked social media marketing tool on the planet for anyone who’s selling business to business.
Seems like everyday someone asks me for social media advice and my answer to them is always the same. “Focus on where your prospects are already hanging out online, then go market to them there.”
Seems like everyone and there mother is talking about Facebook, YouTube, and Twitter anytime social media marketing comes up, but when it comes to actually making money from your social media efforts, why is it that most people are ignoring the largest pool of 6 figure business people on the net?
Yes you heard that right, not only is the average income on Linked-in nearly $107K / year, but nearly 45% of it’s user’s are decision makers who have the income to pull the trigger on business related products and services.
Think about it, Linked-In was created as a business social network, and has evolved to become the #1 business social network in the world. That means that the people who join Linked-In , so so because they want to grow their business.
The question becomes, how are you building your list on Linked-In?
Now obviously there are more trends to talk about that we haven’t touched in this post, but I’ve gotta get back to work, so we’ll have to save those for another time.
For now, what do you see as the Next Big Trend in 2011? (leave your answer in the comments below)